
The famous Nike slogan “Just Do It”, coined by Dan Wieden, co-founder of the advertising agency Wieden+Kennedy, was considered one of the top ad slogans of the 20th century. I’m adopting it as my personal slogan. The tricky thing is that I have a lifetime membership in “Procrastinators Anonymous” (I think we’re having a meeting tomorrow, maybe). For some reason I avoid tasks that seem unpleasant or difficult in the attempt to have peace, comfort, or time to partake in some other more enjoyable activity, only to find that I feel more stressed and restless.
Have you ever stood in a kitchen with dirty dishes stacked precariously high, piles of laundry looming, kids messing around when they’re supposed to be doing homework, stacks of clean clothes yet to be put away, bills to pay, a closet to organize, dinner to fix…? You get the picture. It seems much easier in those times for me to just to try and forget all I have to do as I get a diet coke and go sit down. However, it’s all still there when my moment of intentional oblivion is over. My mom used to tell me, just start on ONE thing. Just do it. Continue reading
